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Organization
- Forming a grassroots coalition with green industry
professionals/stakeholders in your region
- Finding the right professionals to make for a strong
effort that encourages the green residential market
- Identifying the goals of the grassroots organization
- Interpretation of NAR’s “Green MLS Toolkit”
- Translation of toolkit
- Identification of important aspects
- Identification of what maters to your region
Recognition
- Identifying the market needs in your region
- Where does it exist?
- Who is involved?
- Getting the word out to consumers
- Notification through press
- Notification through green focused regional groups
- Creation of awareness campaign
- Creating differentiation for all parties
- How Realtors can differentiate themselves
- How brokerages can differentiate themselves
- How building and other industry professionals can
differentiate themselves
- How sellers may benefit
Implementation
- Analysis of other regional efforts
- What is different about each effort and why
- Identification as to what will be best implemented in
your region
- What will work for your specific region
- Identification of effort goals
- Prioritizing effort goals and providing a roadmap to
achieve the goals
- Communication management with MLS data managers
- How to communicate with the data managers to ensure a
collaborative smooth transition and quick roll-out of effort
Maintenance
- How to guide for maintenance of your mls effort
- Post-implementation needs and goal identification
- How to guide for educating realtors
- Program to inform Realtors of the changes and what they
mean
- How to guide for educating consumers
- Programs that can be offered to consumers to increase
awareness and further encourage market development
For more information please contact john@greenresidence.net
John Shaterian
Managing Director, LEED AP
ph: 773-326-3612
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